First of all, thanks @cecilyk and @gloriabell for putting on such a great event. Super informative and interactive and I love that it was an all-star babe panel. And check out a great recap of the event by @krisis at his website: Crushing Krisis.
Anywho, here's some stuff I learned.
1 - Thanks @BethHarte for this one: It's more than Return on Investment. It's sometimes immeasurable to see Returns on Engagement, Information, and Influence.
2 - Probably the #1 Reason why a client should invest in Social Media: Your competitors are already doing it or are about to. It's like back in the day when a client was perhaps weary of the new-fangled e-mail. 10 years ago, "Why do I need e-mail? Paper mail is just fine, thank you very much." Yikes.
3 - This comes from @oliviarabe: There's 3 things you should be doing when participating in a Social Media Network: Entertaining, Educating, and providing a Utility. It reminded me of the notion of "sharability" (not to be confused with Budweiser's "Drinkability.") I advise any company that is providing Social Content to ask themselves during the content creation process: "Would I want to share this with my friends?"
So, thanks Philly SMC for a great panel. Check out SMC's site here.