Hey you writers - are you stuck?
Here's a trick I love. Listening to music. Especially if I'm writing for a company. It helps to listen to music that speaks to the industry I'm writing for. If I'm writing for the Board of Tourism for a Tropical Island, I'm listening to Calypso music. If I'm writing for a company that has lots of machinery and conveyor belts, I listen to techno. If I'm writing for an Italian restaurant, I listen to old school Italian music. Put on some Frank Sinatra and the words just flow out of me.
Some industries don't have an obvious soundtrack, but use your imagination and you'll be able to find a suitable genre that will get the gears going.
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