As a relative newbie and fresh face in the Ad Universe, I felt I needed some guidance, strength and mentorship from a seasoned pro. For a while there I launched into New Media's Social Networks and how to communicate through those avenues. I was also reading a bunch of branding books and blogs and still do, but I needed to dip my toes into the classics.
My choice is none other than "Ogilvy On Advertising."
I've never read anything so beautiful and opinionated and brash and straight-forward. While there are so many striking lines and statements, my favorite has illuminated and verified my recent personal experience.
"If you will take my advice, don't get a job in advertising unless it interests you more than anything in the world."
Those words will rest in the bottom of my heart, Mr. Ogilvy.
Armed with pictures and littered with jokes, this classic will remain close to my pitter-patterin' heart. My eyes are bright and my tail bushy. I stand here on the cusp, Mr. Ogilvy, ready to make you proud. Now let's make some art that changes people.