Have you heard the new Frank's Red Hot radio spots?
You know, the one where the old lady says, "I put that sh*t on everything." It's genius. They bleep out the curse word just enough so that you know for a fact she is saying "shit."
This spot is risky, bold and it's got everybody talking. They're not talking about hot sauce, of course, they're talking about the old lady and how funny the commercial is. You have a successful ad when average people are talking about it. I found myself saying to a friend of mine: "Have you heard the new Frank's Red Hot ad? The one where the old lady says, 'I put that shit on everything.' Well, I love it because the old lady swears AND because it's true. I really do put it on everything."
An already loyal customer spreading the word to someone who may not be. Encouraging them to try it. The call to action happens out of the customer's mouth. "You ever have Frank's hot sauce? Oh, you gotta try it."
Oh, and if your Grandma trusts it, you should too. After all, isn't she the ultimate chef?