Friday, March 20, 2009

Cool Guerilla Marketing Idea

Attention Moleskine Notebooks and/or competitors: this Philadelphia Copywriter has an idea. A BIG idea.

Place: Every park in every major city across the US. Also, college campuses.

People: Poets and writers.

Time: Springtime between 11:30am and 6pm.

Happening: Poets and writers are hired and given Company's notebooks and a homemade-looking sign that says, "Poems By Request. Free."

Photos are taken. Short poems are requested by passers-by.

Tagline: "Moleskine. Spreading the word."

1 comment:

  1. I like it. But those hired poets are gonna hafta be ON POINT.