An Eco-Friendly Copywriter

This Philadelphia Copywriter is excited to attend the Go Green Expo this weekend at the Convention Center.

There are some fantastic speakers lined up. I can't walk around Philadelphia without being deafened by all the construction noise so I am especially excited about the "Building Green" talks. I'd really like to see some trees on top of buildings and such.

Also, the "Why Going Local Matters in the Going Green Movement" talks are particularly of interest to me because in an earlier blog post I emphasize the importance of a local Copywriter. I hadn't even considered the environmentally-friendly aspect of hiring local Freelancers.

Hope to see you there, fellow Earth lovers!

The Advantage of a Local Freelance Writer

The writing process is an interactive one. The writer is able to sit in a restaurant and let smells, sounds, and sights over take her. She is able to watch the waiters and the customers talk and laugh. Let your copywriter see, feel, and hear the heavy machinery that makes your factories loud. The job of your copy writer is to translate the smells and sights into words that create the holographic entity your customers can feel when they read your brochure or web page copy. Invite the writer to come and experience what you have to offer your customers because it will show in more vivid descriptions and better understanding of your product and company. As a writer, if I just have to imagine a flower and describe it with words, there tends to be vague adjectives or fuzzy general language. No one wants to read that. When I see a flower right in front of me, the power of smell, color, vibrancy is easy to get down on paper. Your product then becomes not just a product, but a story and an experience. Don't make your patrons have to read a boring list of adjectives for your product or service. People like stories and they like to experience so let your writer give them both.